The New York Times
Art Direction: Nathan Huang
Durham, N.C. — STARTING this week, a familiar face will begin to disappear from America’s roadside signs. It's not particularly noticeable — certainly not as memorable as the goateed Colonel Sanders or smiling Big Boy or pigtailed Wendy pushing their fried chicken, hamburgers and French fries. Rather, it is a typeface named Clearview, which has graced many of our highway signs and directed us to our destinations since 2004, when it was granted interim approval by the Federal Highway Administration.